Since 2015, her focus has been to secure corporate sponsorships and charity partners, to take Black performers to communities across Canada during Black History Month. Joy explains that, “by partnering with local charities, we have been able to offer charitable organizations and non-profits from coast to coast, a role in presenting these powerful Canadian stories to a diversified audience, while promoting and advancing their local causes. Our mission is to proudly demonstrate and celebrate ways in which members of our Black community build excellence and strong family relationships to develop healthy Canadian communities”.